Problem
Lymphoedema is a long-term condition that most newly-diagnosed patients have to research themselves. The websites of practices treating it are often medical-template generic — heavy, slow, and full of stock imagery that does nothing to build trust.
The practice wanted a small but excellent site: clear about what they treat, easy to contact, fast on a phone in a waiting room, accessible to patients who might not have perfect eyesight or motor control.
Process
A brief project run with the lead clinician. We worked through:
- Information architecture. What does a patient want to know in the first 30 seconds? What do they want to do after that? We mapped the routes through the site to "I have an appointment booked" or "I understand whether this practice is right for me."
- Content first, then design. I drafted the body copy with the clinician — plain English, no jargon — before any visual work. Once the copy was right, the design followed it.
- Performance and accessibility as features. Patients use this on mobile, often older devices, sometimes with reduced motion or larger font preferences. Every choice was filtered through that lens: minimal JavaScript, semantic HTML, full keyboard navigation, prefers-reduced-motion support.
Outcome
The site launched in under two weeks of design + build + content. Patient enquiries through the site went from "occasional" to a regular flow. Lighthouse scores: 100 across performance, accessibility, best practices and SEO.