I build the tech, you grow the business.
I build websites, apps and automations that move real business numbers, and I bring the judgement, from 10+ years shipping software, to help you build the right thing before you spend.
A partner in your growth, not just a developer.
I work directly with founders and business owners, building websites, custom apps and automations aimed at a real result: more customers, more sales, fewer wasted hours. I bring the rigour of years inside AWS, Reach plc, ChargedUp and Ticketmaster to projects of every size.
At AWS I delivered full-stack projects for enterprise customers across media, healthcare, finance and aviation, and contributed production code to AWS's core products (CLI, CDK, Amplify, IAM, SAM). I now apply that experience independently.
Where I've worked
Spent years inside enterprise engineering teams before going independent: full-stack projects at AWS for customers in media, healthcare, finance and aviation; mobile and web apps at Reach plc for the UK's largest news publisher; engineering lead at ChargedUp through a COVID-era pivot; and contract front-end work at Ticketmaster shipping accessible features to 17 countries.
Before tech
Before software engineering I founded three startups and held sales leadership roles across health-tech, marketing consultancy and SaaS. I managed teams of 3–10 to real commercial outcomes, including a successful exit.
That entrepreneurial background is why I think about engineering in business terms first. The technical work serves a customer, a roadmap, and a company that needs the work to land. Code is a means, not the goal.
Let's move your numbers.
Got a product to build, a website that should be pulling in more enquiries, or a technical decision you want a straight answer on? Tell me what you're trying to grow and I'll tell you honestly how I can help.